Sans Normal Efdeh 17 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: editorial, magazines, branding, packaging, pull quotes, elegant, modern, refined, airy, emphasis, elegance, clarity, contemporary tone, slanted, humanist, calligraphic, open counters, sweeping curves.
A clean italic with softly rounded construction and smooth, continuous curves. Strokes are even and delicate, with minimal contrast and crisp terminals that often finish with subtle, angled cuts. Proportions feel open and balanced: round letters are generously drawn, apertures stay clear, and spacing reads calm rather than tight. The slant is consistent across capitals, lowercase, and numerals, creating an even forward rhythm without looking compressed.
Well suited to editorial layouts, magazine typography, and brand systems that need an elegant italic voice for emphasis. It can work effectively for headlines, pull quotes, short passages, and refined packaging copy where a light, contemporary slant adds tone without heavy ornamentation.
The overall tone is polished and graceful, leaning toward contemporary editorial sophistication rather than sporty or technical. Its light, flowing motion gives text a gentle dynamism that feels poised and considered.
The design appears intended as a versatile italic for modern communication, prioritizing smooth rhythm and clear forms while projecting an elevated, fashion-leaning sensibility.
Capitals have a restrained, understated presence with rounded bowls and smooth joins, while lowercase forms maintain clarity through open shapes and simple, unornamented structure. Numerals follow the same italic cadence and keep a straightforward, readable silhouette.