Script Hohi 1 is a very bold, normal width, low contrast, italic, short x-height font.
Keywords: headlines, branding, packaging, posters, social media, retro, friendly, playful, casual, confident, display impact, handmade feel, signage style, warm branding, retro flavor, brushy, rounded, bouncy, compact, connected.
A heavy, brush-like script with rounded terminals and a consistent, low-contrast stroke. The letters are strongly right-slanted with compact proportions and a relatively tight x-height, giving the lowercase a squat, energetic feel. Forms are smooth and simplified rather than highly calligraphic, with occasional joining behavior and cursive-like connections in running text. Counters are small and soft-edged, and curves dominate over sharp angles, creating a bouncy rhythm across words and lines.
This font is best suited to short, high-impact settings such as headlines, logos, product packaging, promotional posters, and social media graphics. It performs well when you want a bold handwritten voice and clear word shapes at display sizes, and it can add personality to simple typographic lockups.
The overall tone is warm, approachable, and a bit nostalgic, evoking mid-century signage and casual brush lettering. Its bold presence reads confident and upbeat, with an informal charm that feels personable rather than ceremonial.
The design appears intended to capture the look of confident brush handwriting in a polished, repeatable form, emphasizing bold rhythm and friendly readability for display use. Its simplified joins and rounded terminals suggest a focus on smooth texture and quick recognition rather than intricate calligraphic detail.
Capitals are more decorative and looped than the lowercase, helping with word-shape emphasis in headlines. The numerals match the script’s rounded, brushy construction and maintain strong color on the page, though the dense strokes can reduce clarity at very small sizes.