Script Hory 7 is a bold, narrow, low contrast, italic, short x-height font.
Keywords: logos, packaging, headlines, quotes, social posts, smooth, confident, friendly, retro, casual, handwritten warmth, signature feel, display emphasis, casual branding, brushy, rounded, looping, slanted, monoline-ish.
A flowing, brush-pen script with a consistent forward slant and compact proportions. Strokes appear largely even in thickness with softly tapered terminals, giving a smooth, inked look rather than sharp calligraphic contrast. Many letters connect naturally, with rounded bowls, open counters, and occasional looped entries/exits; capitals are larger and more embellished but remain controlled and legible. Numerals follow the same handwritten rhythm, with simplified, rounded forms and slightly bouncy spacing.
Best suited for short display settings where a handwritten voice is desirable—logos, product packaging, invitations, quotes, and social graphics. It also works well for headers or pull quotes, especially where a friendly, informal emphasis is needed; extended body text may feel busy at smaller sizes due to the continuous script rhythm.
The overall tone feels warm and personable, like quick but practiced handwriting. Its energetic stroke rhythm and gentle curves evoke a relaxed, upbeat mood with a hint of vintage sign-painting or mid-century casual lettering.
The design appears intended to mimic a confident brush-script signature style that stays readable and consistent across a full alphabet and figures. It balances decorative connections and looped capitals with practical shapes for everyday display typography.
Connections are frequent in lowercase, while joins stay clean and uncluttered, supporting readability in short phrases. The baseline feels subtly lively, and the more decorative capitals (notably curved and looped forms) add emphasis without becoming overly ornate.