Sans Normal Egmew 10 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: branding, editorial, ui text, headlines, posters, modern, friendly, airy, elegant, approachable, versatile italic, modern clarity, warm emphasis, clean readability, humanist, monoline, open apertures, soft curves, slanted.
This italic sans has a smooth, monoline construction with gently rounded curves and tapered joins that keep the strokes feeling clean rather than rigid. Letterforms lean consistently with an even rhythm and open internal spaces, giving the shapes a clear silhouette at text sizes. Capitals are simple and geometric-leaning, while the lowercase introduces a more humanist flow with soft terminals and a slightly calligraphic cadence. Figures are straightforward and readable, matching the same light, steady stroke behavior seen in the letters.
It suits brand identities that want a modern, approachable voice, and it performs well in editorial layouts where an italic sans can add contrast and emphasis without switching to a serif. The clean shapes and open spacing also make it a solid option for interface typography, pull quotes, and concise headlines that benefit from a refined slant.
The overall tone is contemporary and friendly, with an airy, understated elegance. Its slant and soft curvature add a subtle sense of motion and warmth, making it feel personable without becoming decorative or overly expressive.
The design appears intended as a versatile italic companion with a contemporary sans voice—prioritizing smooth curves, even color, and readability while adding a gentle sense of dynamism through its consistent slant and humanist detailing.
Rounded terminals and generous counters help maintain clarity, while the italic angle remains controlled and consistent across the set. Curved letters show smooth, continuous arcs and the design avoids sharp corners, reinforcing a calm, polished texture in paragraphs.