Sans Normal Segot 7 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, children’s, headlines, posters, friendly, playful, approachable, casual, soft, approachability, clarity, casual tone, modern simplicity, rounded, monoline, open, humanist, bouncy.
A rounded, monoline sans with soft terminals and gently tapered joins that keep the texture light and even. Curves are broadly circular with generous counters, while vertical strokes stay straight and clean, giving a calm, legible rhythm in text. Proportions feel slightly informal, with subtle variation in character widths and a mild “hand-drawn” smoothness to diagonals and junctions rather than rigid geometric precision.
This font works well for branding and packaging that benefit from a friendly, casual voice, as well as headlines and short text in posters or social graphics. Its open counters and rounded construction also make it a natural fit for children’s-oriented materials, informal UI labels, and any context where a soft, welcoming sans is desired.
The overall tone is warm and personable, with a playful, easygoing character that avoids stiffness. Its rounded shapes and soft endings read as friendly and non-threatening, making it well suited to upbeat messaging and approachable branding.
The design appears intended to provide a clean, modern sans with a softened, approachable edge—prioritizing readability while adding character through rounded terminals and slightly lively proportions. It aims for versatility in display and general-purpose text while maintaining a distinctly friendly personality.
Uppercase forms are simple and uncluttered, with notably rounded bowls and open apertures; the lowercase maintains clarity with single-storey constructions where expected and straightforward, readable shapes. Numerals follow the same rounded logic and appear well balanced alongside the letters, supporting consistent color in mixed alphanumeric settings.