Sans Normal Segoy 2 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, social media, friendly, playful, approachable, casual, clean, approachability, warmth, modern casual, readability, rounded, soft, monoline, open, informal.
A rounded, monoline sans with softly tapered terminals and gently irregular, hand-drawn-like stroke behavior. Curves are dominant and generously open, with wide bowls and smooth joins that keep counters clear. The uppercase set feels airy and simple, while the lowercase introduces more personality through slightly varied widths and bouncy rhythm; overall spacing reads comfortable rather than tightly engineered. Numerals follow the same rounded construction, with straightforward, legible shapes and minimal angularity.
Well suited to lighthearted branding, packaging, and display settings where a welcoming voice is needed. It also works for short paragraphs and UI-style snippets when a friendly, informal tone is desired, provided ample size and spacing are available for best clarity.
The font conveys a warm, human tone—more friendly than formal—thanks to its soft corners, relaxed proportions, and subtly lively letterform rhythm. It feels contemporary and approachable, with a mild handwritten flavor that adds charm without becoming decorative.
The design appears intended as a personable, modern sans that blends clean readability with a soft, playful character. Its rounded construction and relaxed rhythm suggest a goal of making text feel inviting and non-intimidating across both headings and supportive copy.
Across both cases, the design maintains consistent stroke thickness and rounded endings, creating a cohesive texture in text. The italic slant is not present; instead, the liveliness comes from small variations in curvature and width that keep paragraphs from looking rigid.