Sans Normal Ipraf 2 is a very bold, wide, high contrast, upright, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection, 'ITC Franklin' by ITC, 'Murs Gothic' by Kobuzan, 'Plymouth Serial' by SoftMaker, 'TS Franklin Gothic' and 'TS Plymouth' by TypeShop Collection, and 'Franklin Gothic Raw' by Wiescher Design (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, branding, industrial, military, utilitarian, rugged, assertive, stenciled marking, rugged display, industrial labeling, impactful headlines, stencil, distressed, blocky, cutout, compact.
A heavy, blocky sans with a stencil construction: most letters are interrupted by narrow vertical gaps and occasional angled cuts, creating a cutout, sprayed-on look. Counters are tight and often simplified, with rounded bowls on C/G/O/Q balanced by flat, squared terminals and straight-sided stems. Stroke edges are intentionally irregular and slightly rough, giving a worn texture while maintaining clear silhouettes. The rhythm is dense and compact in text, with consistent stencil breaks across caps, lowercase, and figures.
Best suited to headlines and display work where the stencil breaks and rugged texture can read at size—posters, event graphics, product packaging, labels, and bold brand marks. It also fits wayfinding or prop-style signage where an industrial or military-coded aesthetic is desired.
The font projects an industrial, utilitarian tone associated with stenciled labeling, shipping marks, and equipment signage. Its rough edges add a gritty, weathered attitude that feels practical and no-nonsense rather than refined.
The design appears intended to emulate painted stencil lettering—bold shapes optimized for quick recognition, with deliberate bridges and worn contours to suggest real-world marking and repeatable manufacturing.
Lowercase and uppercase share a strong, uniform presence, with the stencil gaps acting as the primary stylistic motif. Numerals follow the same cutout logic, supporting a cohesive look in alphanumeric settings and serial-style compositions.