Sans Contrasted Usli 3 is a very bold, normal width, very high contrast, upright, normal x-height font visually similar to 'Chakai' by Latinotype (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, editorial display, vintage, playful, theatrical, punchy, whimsical, attention grabbing, retro display, expressive branding, poster impact, bulbous, soft corners, flared strokes, rounded terminals, bouncy rhythm.
A heavy display face with pronounced thick–thin modulation and sculpted, wedge-like joins that create a carved, poster-style look. The letterforms are compact and slightly irregular in rhythm, with rounded bowls, pinched curves, and occasional flared terminals that make strokes feel tapered rather than purely geometric. Counters are generally open but can get tight in smaller apertures (notably in forms like e, a, and s), and the numerals mirror the same swelling curves and sharp-ish interior transitions.
Best suited for posters, headlines, and short editorial display where impact and personality are priorities. It can work well for branding, packaging, and promotional graphics that benefit from a vintage or theatrical flavor, while longer passages may feel visually heavy due to the dense strokes and high modulation.
The overall tone is bold and attention-grabbing, with a quirky, retro energy that reads as showy and expressive rather than neutral. Its bouncy proportions and dramatic contrast give it a friendly theatricality suited to fun, characterful messaging.
The design appears intended to deliver maximum presence with a distinctly vintage, show-card sensibility, combining dramatic contrast with rounded, playful shaping. Its expressive construction prioritizes character and memorability over neutral readability.
The shapes maintain a consistent contrast logic across cases, while small asymmetries and varied stroke flare keep the texture lively. In text, the weight and contrast create strong word shapes, but the dense, sculpted details suggest it will be most comfortable at headline sizes where counters and interior notches have room to breathe.