Serif Normal Lulif 2 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'FS Sally' and 'FS Sally Paneuropean' by Fontsmith, 'Kiperman' by Harbor Type, 'Belur Kannada' by Indian Type Foundry, 'Maga' by Monotype, and 'Aelita' and 'Orbi' by ParaType (names referenced only for comparison).
Keywords: editorial, book text, headlines, branding, packaging, classic, authoritative, literary, formal, readability, tradition, credibility, editorial tone, typographic color, bracketed, oldstyle, beaked, sturdy, crisp.
A sturdy serif with bracketed terminals and a traditional, oldstyle-influenced construction. Strokes show clear but controlled contrast, with rounded joins and gently tapered arms that keep counters open in both uppercase and lowercase. The capitals are broad and steady with pronounced feet and beaked details on letters like T and C, while the lowercase keeps a moderate x-height and robust stems. Numerals follow the same serifed, text-oriented rhythm, with varied shapes and balanced proportions suited to continuous reading.
Well-suited to editorial typography such as magazines and newspapers, as well as book work where a strong serif presence is desired. It also performs confidently in headlines, pull quotes, and identity systems that need a traditional, trustworthy tone, and can support packaging or signage that benefits from classic serif cues.
The overall tone is classic and authoritative, evoking printed books, newspapers, and institutional communication. Its bold, steady color gives it a confident voice without feeling ornamental, leaning toward an editorial and literary character.
The design appears intended as a conventional, high-readability serif with a firm typographic color and familiar proportions. It prioritizes dependable text texture and classic detail, aiming to feel established and credible across both headline and longer-form settings.
Spacing and rhythm feel even, producing a dark, consistent texture in paragraphs. Curves are smooth and slightly generous, and the serifs read clearly at display sizes, supporting a traditional typographic palette.