Sans Normal Loreh 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Boston' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, bold, sporty, friendly, modern, punchy, impact, momentum, approachability, modern branding, display clarity, oblique, rounded, soft corners, compact apertures, large counters.
A heavy, oblique sans with broad proportions and rounded, softly squared geometry. Strokes are uniformly thick with minimal modulation, producing a dense, high-impact texture. Curves are built from smooth circular/elliptical forms, while terminals and joins tend to feel blunted rather than sharp, giving the face a sturdy, molded look. Spacing is relatively tight for the weight, and the overall rhythm reads as compact and energetic at display sizes.
Best suited to headlines, poster typography, and bold brand statements where weight and slant can do the work of emphasis. It also fits sports and lifestyle graphics, packaging callouts, and large-format signage where quick recognition matters more than long-form reading comfort.
The font projects a confident, upbeat tone with a contemporary, sporty edge. Its rounded massing and soft corners keep the voice approachable and friendly, while the slant adds motion and urgency suitable for attention-grabbing messaging.
The design appears intended as a high-impact display sans that combines mass and momentum: a very dark color on the page, rounded construction for friendliness, and an oblique stance to suggest speed and modernity. The consistent stroke weight and simplified forms prioritize clarity and punch over delicate detail.
Uppercase forms are broad and stable, with generous internal counters in letters like O, D, and Q that help prevent clogging at larger sizes. The lowercase maintains a simple, utilitarian construction with single-storey shapes where visible, supporting an informal, straightforward read. Numerals match the same chunky, rounded build for consistent headline use.