Sans Normal Laber 11 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Artegra Sans' by Artegra and 'Pluto' and 'Pluto Sans' by HVD Fonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, confident, friendly, energetic, modern, impact, motion, approachability, brand presence, oblique, rounded, soft corners, smooth curves, compact joints.
This is a heavy, oblique sans with broad proportions and smooth, rounded construction. Strokes are consistently thick with minimal modulation, and curves are generous, producing sturdy counters and a clear silhouette at large sizes. Terminals are mostly blunt with subtly softened corners, while diagonals (notably in K, V, W, X, and the numerals) emphasize forward motion. Lowercase forms show a tall, dominant x-height and compact joins, giving the text a dense, punchy texture.
It performs best in short, high-impact settings such as headlines, posters, and large-scale promotional copy where its weight and slant can carry the message. The lively, rounded structure also suits sports branding, packaging callouts, and social or digital ads that need an energetic, contemporary voice.
The overall tone is bold and upbeat, with a forward-leaning stance that feels active and assertive. Rounded shapes keep it approachable rather than aggressive, landing in a contemporary, sporty register suited to attention-grabbing typography.
The design appears intended to deliver maximum impact with a modern, motion-forward oblique stance while staying friendly through rounded geometry. Its broad, sturdy shapes prioritize immediacy and brand presence over subtlety, making it well suited to bold display typography.
In running text the heavy weight and tight internal spaces create a strong, dark color, with punctuation and the i/j dots appearing robust and prominent. Numerals are substantial and angular in places, matching the energetic slant and maintaining a cohesive rhythm across the set.