Slab Square Ogla 5 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Baskerville' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, editorial, industrial, western, academic, stately, impact, authority, legibility, vintage flavor, print feel, bracketed, chunky, compact counters, rounded joins, heavy serifs.
A heavy slab serif with prominent, squared-off serifs and subtly bracketed joins that soften the transitions into stems. The letterforms feel broad and sturdy, with pronounced thick–thin modulation and compact internal counters that keep the color dense in text. Terminals are generally flat and assertive, while curves (notably in C, G, O, and S) are full and round, creating a clear, consistent rhythm across caps and lowercase. Numerals are weighty and stable, matching the strong serifed structure and maintaining an even, poster-friendly texture.
This font is well suited to headlines, display typography, posters, packaging, and identity work where a strong slab-serif voice is desired. It also fits editorial applications such as section headers, pull quotes, and masthead-like settings where a sturdy, classic presence is more important than light, airy text color.
The overall tone is confident and no-nonsense, mixing a traditional, print-era authority with a slightly rugged, workmanlike edge. It reads as classic and dependable rather than delicate, and its chunky serifs lend a faintly vintage, Americana or newspaper-headline character when set large.
The design appears intended to deliver maximum impact with a traditional slab-serif structure—bold, readable shapes, emphatic serifs, and a compact, print-forward density that performs especially well at larger sizes.
In longer lines the dense weight and tighter counters create a dark, emphatic text color, which helps the face hold up in impactful settings but can feel heavy in extended small-size reading. The serif treatment stays consistent across the set, giving the typeface a cohesive, blocky silhouette that remains recognizable at a distance.