Sans Normal Asbap 11 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Izmir' by Ahmet Altun, 'Goia' by Almarena, and 'Gilroy' by Radomir Tinkov (names referenced only for comparison).
Keywords: ui text, body text, product design, wayfinding, presentations, modern, clean, neutral, friendly, tech, clarity, versatility, modernization, system use, readability, rounded, geometric, open apertures, even rhythm, high legibility.
A rounded, geometric sans with smooth curves, even stroke weight, and a clean, constructed feel. Counters are generous and largely circular/elliptical, and the terminals finish bluntly without flare, keeping the texture crisp. Uppercase forms read steady and balanced, while the lowercase keeps a simple, contemporary structure with clear joins and minimal modulation. Spacing appears comfortable and consistent, supporting an even line color in paragraph settings.
This font suits UI and product typography, dashboards, and editorial body copy where a clean, even texture aids continuous reading. Its rounded, geometric forms also work well for signage and wayfinding at medium sizes, and for presentations or documentation that benefit from a neutral, contemporary voice.
The overall tone is modern and approachable, with a calm neutrality that feels at home in contemporary interfaces and brand systems. Rounded geometry softens the voice, avoiding sharpness while still reading precise and technical. It conveys clarity and straightforwardness rather than ornament or nostalgia.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and consistency across letters and numerals. Its geometry and restrained detailing suggest a focus on modern system use—staying unobtrusive in text while remaining polished in headings.
Round characters like O/0 and c/e show open, readable shapes, and the figures follow the same smooth, geometric logic as the letters. The typography maintains a consistent rhythm in mixed-case text, with clear word shapes and stable baselines that keep longer samples easy to scan.