Sans Normal Kadum 11 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Identidad' by Punchform (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, dynamic, modern, confident, energetic, impact, momentum, modernity, clarity, versatility, oblique, geometric, rounded, clean, compact.
This typeface is a heavy, oblique sans with smooth, rounded construction and minimal stroke modulation. Curves are clean and broadly geometric, with generous bowls and soft terminals that avoid sharp joins. The slant is consistent across capitals, lowercase, and figures, giving the design a forward-leaning rhythm and compact horizontal feel. Counters stay fairly open for the weight, and the overall texture is dense and even, with sturdy stems and simplified forms.
It’s well suited to headlines and short, high-impact messaging where the slant and weight can carry a strong visual presence. The clean geometry and rounded forms also work well for branding, packaging, and sports- or tech-adjacent graphics that benefit from a fast, modern tone.
The overall tone is energetic and assertive, with a forward-leaning posture that suggests speed and momentum. Its rounded geometry keeps the voice friendly and contemporary rather than aggressive, making it feel modern, sporty, and confidently straightforward.
The design appears intended to deliver an immediately bold, forward-moving impression while staying clean and broadly usable. Its consistent oblique angle, rounded geometry, and simplified details suggest a focus on contemporary display use with reliable clarity in brief text settings.
Figures are sturdy and rounded, matching the letterforms closely and maintaining a uniform, contemporary feel in mixed alphanumeric settings. The design reads best when given some breathing room, as the heavy strokes and slant create a strong, continuous typographic color in paragraphs and headlines alike.