Sans Normal Kubem 14 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'BB Casual Pro' by Bold Studio, 'Realgar' by Emtype Foundry, and 'Helvetica Now' by Monotype (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, confident, modern, energetic, friendly, impact, momentum, clarity, modernity, approachability, oblique, rounded, geometric, compact curves, open apertures.
A heavy, oblique sans with smooth, rounded construction and a pronounced forward slant. Letterforms show broad, circular bowls and clean, straight-sided stems with minimal stroke modulation, producing an even, solid color in text. Terminals are largely blunt and crisp, while curves are generously radiused; counters are open enough to stay clear at display sizes. The figures are sturdy and contemporary, with simple forms and consistent spacing that keeps the rhythm tight and legible.
Best suited for headlines, brand marks, and promotional typography where a bold, slanted voice helps convey speed and confidence. It also works well for packaging and sports-leaning identity systems, as well as short UI or editorial callouts that need high impact without decorative detail.
The overall tone is assertive and energetic, combining a sporty forward motion with a friendly, approachable roundness. It feels contemporary and utilitarian rather than formal, leaning toward impact and momentum over delicacy.
The design appears intended to deliver a modern, energetic sans that stays clean and highly legible while projecting motion through a strong oblique angle. Its rounded geometry and solid weight suggest a focus on versatility in contemporary branding and display settings.
The italic posture is strong and uniform across capitals, lowercase, and numerals, giving lines a continuous sense of movement. Uppercase shapes read compact and stable, while lowercase forms keep a straightforward, geometric feel that supports short bursts of text and prominent callouts.