Sans Normal Omkur 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Preto Sans' and 'Preto Sans OT Std' by DizajnDesign, 'Bega' by Indian Type Foundry, 'Core Sans N SC' and 'Core Sans NR' by S-Core, and 'Etelka' and 'Inicia' by Storm Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, sporty, punchy, impact, clarity, modernity, brand voice, simplicity, geometric, compact, blocky, rounded, sturdy.
A heavy, geometric sans with broad proportions and large counters. Curves are smooth and near-circular (notably in C, G, O, and the bowls of B and P), paired with straight, flat terminals and clean joins. Strokes are uniform with minimal modulation, giving the letters a compact, solid color on the page. The lowercase shows a single-storey a and g, a short-armed r, and a rounded, open e; punctuation and figures appear similarly weighty and simplified, with clear, wide numerals and a round, symmetrical 8.
This font suits high-impact headlines, posters, and campaign graphics where clarity and presence matter. It also performs well in branding and packaging—especially for contemporary, sporty, or tech-adjacent identities—and works effectively for short signage copy and bold UI moments such as section headers and callouts.
The overall tone is assertive and upbeat, combining a modern geometric feel with a friendly softness from rounded forms. Its strong weight and wide stance make it feel energetic and straightforward rather than delicate or formal.
The design appears intended to deliver a strong, contemporary sans voice with simple geometric construction and high legibility at large sizes. It prioritizes visual solidity and clean, modern shapes that reproduce reliably in print and on screen.
Spacing reads generous in display sizes, helping interior shapes stay open despite the heavy weight. Diagonals (A, V, W, Y, X) are thick and stable, while round letters keep consistent curvature for a cohesive, logo-ready rhythm.