Sans Normal Lydid 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Zwo' by FontFont, 'Calton' by LetterMaker, 'Roihu' by Melvastype, and 'Akwe Pro' by ROHH (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, punchy, friendly, energetic, confident, impact, motion, approachability, modernity, clarity, oblique, rounded, soft corners, compact, sturdy.
A heavy, oblique sans with broad, rounded shapes and softly blunted terminals. Strokes are consistently thick with minimal modulation, producing dense letterforms and small counters that stay clean at display sizes. Curves are generously inflated (notably in O, C, G, and S), while joins and diagonals are simplified into sturdy, slightly sheared geometry that keeps a steady rhythm across caps, lowercase, and figures. Overall proportions feel compact and forward-leaning, with a strong baseline presence and a cohesive, uniform texture in lines of text.
Best suited for high-impact display work such as headlines, posters, brand marks, packaging, and promotional graphics where its weight and slant can communicate motion and confidence. It can also work for short subheads or callouts in editorial and digital layouts when given a bit of extra space for legibility.
The forward slant and thick, rounded forms give the typeface a fast, upbeat tone that reads as modern and approachable. It feels assertive without becoming harsh, balancing impact with a friendly softness that suits energetic, extroverted messaging.
The design appears intended as a bold, kinetic sans that combines strong readability with a sense of motion. Its rounded, compact construction suggests a focus on friendly impact—built to stand out quickly while maintaining a cohesive, contemporary texture.
The slant is pronounced enough to create momentum in paragraphs, and the bold color can dominate when tightly set. Rounded construction helps keep the texture smooth, but the dense counters suggest it will benefit from modest tracking and comfortable line spacing in longer settings.