Sans Normal Lulah 13 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Delargo DT' by DTP Types, 'Muller Next' by Fontfabric, 'Telder HT Pro' by Huerta Tipográfica, 'PF Centro Sans Pro' by Parachute, 'Belle Sans' by Park Street Studio, and 'Akwe Pro' by ROHH (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, energetic, friendly, confident, retro, impact, motion, approachability, display clarity, rounded, soft corners, compact counters, high impact, slanted.
A heavy, slanted sans with broad proportions and rounded geometry. Strokes are consistently thick with smooth curves and softened joins, giving letters a sturdy, inflated feel. Counters are relatively compact and apertures are somewhat closed, concentrating black space and boosting impact, while the slant and generous sidebearings keep the texture lively rather than blocky. Numerals and uppercase forms read as strong and headline-driven, with a cohesive, simplified construction across the set.
Best suited to high-impact applications such as headlines, posters, sports and event branding, packaging callouts, and short-form signage where the slant and mass can carry the message. It can work for brief subheads or emphasis in editorial layouts, but extended body text may feel heavy due to the dense overall color.
The overall tone is bold and upbeat, with a sporty, poster-like energy. Its rounded shapes and pronounced slant add a friendly, approachable character, while the dense weight conveys confidence and urgency. The feel leans slightly retro and display-oriented rather than formal or delicate.
The design appears intended to deliver maximum presence with a dynamic, forward-leaning stance while staying friendly through rounded forms. It prioritizes bold legibility at display sizes and a cohesive, simplified sans structure that reads quickly in promotional and branding contexts.
In longer lines the strong slant creates a sense of forward motion, and the dense color can quickly dominate a layout. The letterforms maintain a consistent visual rhythm, but the compact counters suggest careful sizing and spacing choices for best readability.