Sans Normal Afmaj 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Swiss 721' by Bitstream; 'FF Infra' by FontFont; 'Neue Helvetica', 'Neue Helvetica Armenian', and 'Neue Helvetica Paneuropean' by Linotype; 'Applied Sans' by Monotype; 'Nimbus Sans Novus' by URW Type Foundry; and 'Peter' by Vibrant Types (names referenced only for comparison).
Keywords: ui text, signage, editorial, branding, data display, clean, modern, dynamic, neutral, technical, modern clarity, efficient reading, built-in emphasis, systematic geometry, neutral branding, oblique, geometric, rounded, crisp, minimal.
This typeface is a clean oblique sans with smooth, rounded curves and largely monolinear strokes. Forms lean consistently forward, with elliptical counters in letters like O/C/G and a restrained, geometric construction across the set. Terminals are mostly clean and open, and the overall rhythm feels even and uncluttered, with straightforward shapes and minimal modulation.
It works well for user interfaces, product copy, and navigation systems where an oblique emphasis is desired without losing clarity. The clean geometry and open shapes also suit signage, editorial subheads, and corporate or tech branding, and the straightforward numerals make it appropriate for tables, labels, and data-forward layouts.
The overall tone is contemporary and efficient, with a subtle sense of motion from the consistent slant. It reads as neutral and professional rather than expressive, lending a crisp, practical voice suited to modern interfaces and branding that needs clarity.
The design appears intended to deliver a modern, no-nonsense sans voice with built-in forward momentum. Its geometry and restrained detailing suggest a focus on legibility and consistency across mixed-case and numeric settings, while providing a subtle italicized emphasis as a default stance.
Round letters maintain a stable, circular feel while diagonals (A, V, W, X, Y) create a sharper, more energetic texture. Numerals follow the same streamlined approach, with simple silhouettes and clear counters that align visually with the lowercase and caps.