Sans Normal Bobom 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Telder HT Pro' by Huerta Tipográfica and 'Akagi', 'Akagi Pro', and 'Anago' by Positype (names referenced only for comparison).
Keywords: ui text, body text, editorial, signage, presentations, neutral, modern, clean, friendly, practical, versatility, legibility, neutral branding, clarity, rounded, open counters, even rhythm, straight terminals, balanced proportions.
A clean sans with broadly rounded bowls and open counters, drawn with even, low-modulation strokes. Proportions are balanced and straightforward, with a moderate x-height and clear distinction between round and vertical forms. Terminals are mostly straight and unadorned, and curves connect smoothly without calligraphic flare, producing a consistent, steady texture in text. Numerals follow the same geometric-leaning construction, with simple forms and generous internal space that stays legible at size.
This font suits interface copy, product typography, and general-purpose body text where clarity and an even reading rhythm are priorities. It also works well for straightforward headlines, labeling, and signage that benefits from open counters and uncomplicated letterforms.
The overall tone is neutral and contemporary, with a mild friendliness coming from the rounded curves and open shapes. It reads as practical and unassertive rather than stylized, making it feel appropriate for everyday interface and editorial use.
The design appears intended as a versatile, workhorse sans that prioritizes legibility and consistency across sizes. Its restrained detailing and rounded geometric influence suggest a focus on dependable, modern typography rather than overt personality.
Uppercase forms feel sturdy and stable with simple geometry, while lowercase maintains clarity through open apertures and uncomplicated joins. Spacing and rhythm appear even in the sample text, supporting long lines without visual noise.