Slab Square Hyry 7 is a very bold, normal width, low contrast, upright, short x-height font.
Keywords: posters, headlines, logos, packaging, signage, western, industrial, poster, rugged, retro, display impact, vintage poster, wood-type feel, rugged branding, blocky, angular, stenciled, notched, compact.
A very heavy, block-built slab serif with squared terminals and prominent wedge-like feet and caps. Strokes are mostly monolinear, with strong rectangular counters and frequent interior cut-ins that create a chiseled, notched silhouette. The serif treatment is bold and structural rather than delicate, and several forms show deliberate asymmetries and quirky joins that give the design a handmade, wood-type flavor. Lowercase is compact with a relatively small x-height and tall, emphatic ascenders/descenders, while numerals follow the same chunky, carved construction.
Best suited to short, high-impact text such as posters, headlines, event graphics, and branding marks. It also fits product packaging and signage where a bold, vintage-industrial or Western mood is desired. For longer passages, larger sizes and generous spacing help preserve clarity around the tight counters and notched details.
The overall tone is assertive and rugged, evoking frontier posters, industrial placards, and vintage display typography. The sharp notches and compressed internal spaces add a gritty, mechanical edge, making the font feel tough, attention-seeking, and slightly eccentric rather than refined.
The design appears intended as a display slab with a carved/wood-type sensibility: heavy masses, squared slabs, and distinctive notches that create a memorable silhouette. Its proportions and detailing prioritize personality and historic poster energy over neutral text readability.
Tight apertures and dense black shapes become more dominant in running lines, producing a strongly patterned texture and occasional dark spots. The distinctive cut-in details are most legible at display sizes, where the chiseled character reads as intentional craft rather than visual noise.