Sans Normal Orlem 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'American Auto' by Miller Type Foundry, 'Marquee' by Pelavin Fonts, and 'Arthura' by Seniors Studio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, chunky, confident, retro, impact, approachability, display readability, cheerful tone, branding emphasis, rounded, soft corners, compact, bouncy, high-impact.
A heavy, rounded sans with compact proportions and soft, bulbous curves that give letters a sturdy, cushiony silhouette. Strokes are thick and consistent with minimal modulation, while terminals and joins lean toward rounded or slightly tapered cuts rather than sharp, needle-like endings. Counters are relatively small for the weight, and round letters (O, C, G, Q) read as broad, smooth forms; diagonals (K, V, W, X, Y) are chunky and stable, keeping a uniform color across words. Lowercase shows a single-storey a and g, with a wide, open feel and a rhythmic, slightly bouncy spacing that stays legible at display sizes.
Best suited for headlines, short statements, and branding where a bold, friendly tone is desired—such as posters, packaging, signage, and logo wordmarks. It also works well for social graphics and UI callouts where strong emphasis and quick recognition are priorities, while longer paragraphs may benefit from larger sizes and looser spacing.
The overall tone is upbeat and approachable, pairing boldness with softness rather than aggressiveness. Its rounded geometry and dense fill create a friendly, poster-like presence that feels contemporary with a touch of retro warmth. In longer samples, the texture reads energetic and playful, with a strong “headline voice.”
This font appears designed to deliver maximum impact with an approachable, rounded voice—prioritizing strong silhouettes, consistent weight, and simple, readable shapes for display-driven communication.
The design maintains a consistent, high-impact texture line to line, with punctuation and numerals matching the same chunky, rounded construction. Forms favor clarity over refinement, giving it a sturdy, attention-grabbing look that benefits from generous size and breathing room.