Serif Other Etru 2 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, editorial, branding, packaging, posters, fashion, luxury, dramatic, stylish, statement display, modern classic, brand voice, stylized elegance, incised, high-waisted, sharp, sculpted, calligraphic.
A sculptural serif with an incised, cut-in feel and crisp, wedge-like terminals. Strokes show clear modulation with strong tapering and pointed joins, giving many letters a carved, blade-edged silhouette rather than bracketed serifs. Counters are generous and often slightly pinched by triangular notches and tapered strokes, while verticals tend to read sturdy and straight against more animated, calligraphic curves. Uppercase forms feel tall and elegant, and the overall rhythm is deliberately uneven in a decorative way, emphasizing sharp angles and clean, high-contrast-looking cuts at stroke ends.
Best suited to display settings such as magazine headlines, brand marks, product packaging, and poster typography where its carved terminals and stylized stroke endings can be appreciated. It can work for short text passages in editorial layouts when set with comfortable size and spacing, but it is most compelling when used as a feature face rather than for dense body copy.
The font conveys a fashion-forward, editorial tone—refined but intentionally dramatic. Its sharp, incised details and stylized silhouettes suggest luxury packaging and high-end magazine typography, with a slightly theatrical, statement-making edge.
The likely intention is to reinterpret classical serif proportions with a contemporary, decorative incised treatment—prioritizing distinctive terminals, sharp cuts, and a high-fashion silhouette. It appears designed to create a recognizable voice in titles and branding through consistent, signature notches and tapered stroke endings.
The design relies on distinctive cutaways and pointed terminals that become more apparent at display sizes, where the negative-space “nicks” read as a signature motif. In running text, these details create a lively sparkle but can also introduce visual texture and irregularity compared to more conventional book serifs.