Serif Other Etda 4 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: headlines, editorial, branding, packaging, posters, dramatic, fashion, sophisticated, playful, display, headline, statement, stylized, wedge serif, incised, faceted, sculpted, crisp terminals.
The design is a serif with pronounced wedge-like terminals and distinctive triangular notches that carve into stems and bowls, creating a faceted, cut-paper effect. Strokes remain broadly even, while the negative shapes introduce most of the rhythm and contrast through incisive bite marks and sharp joins. Proportions are generous and open, with rounded forms that feel sculpted and a lively, slightly irregular sparkle across words due to the repeated angular cut-ins.
Best suited for headlines, magazine and book cover typography, posters, and brand marks where the angular cut-ins can be appreciated. It also fits packaging, beauty/fashion communication, and curated cultural or event identities. For long-form text, it will be most effective in short passages or pull quotes where its distinctive texture remains a feature rather than a distraction.
This typeface projects a dramatic, editorial mood with a refined yet playful edge. Its sharp cut-ins and sculpted details give it a slightly theatrical, fashion-forward tone that feels curated and premium rather than neutral.
The letterforms appear designed to stand out at larger sizes by using consistent, signature cut-ins and wedge terminals as a unifying motif. The overall intention reads as a contemporary display serif that delivers personality and memorability while keeping letter construction familiar enough for comfortable word recognition.
The capitals are especially bold in silhouette, with deep, recurring triangular cutouts that create a distinctive internal rhythm. The numerals share the same incised motif, helping maintain a consistent voice across typographic systems.