Sans Superellipse Etmif 7 is a bold, very narrow, low contrast, italic, normal x-height font.
Keywords: headlines, posters, sports branding, packaging, app ui, sporty, condensed, energetic, modern, assertive, space saving, high impact, speed cue, modern utility, tall, slanted, compact, blocky, rounded.
A tall, tightly spaced sans with a pronounced forward slant and compact, vertically oriented proportions. Strokes are sturdy and even, with rounded-rectangle (superellipse-like) curves that keep bowls and counters smooth and controlled rather than circular. Terminals are clean and mostly flat, and the overall rhythm is driven by narrow internal counters and upright-to-slanted stems that maintain a consistent, streamlined silhouette across upper- and lowercase. Figures follow the same condensed, upright construction, reading clearly with simple, robust shapes.
This font is well suited to headlines, subheads, and short display settings where a narrow footprint and strong slanted presence help conserve space while staying emphatic. It fits sports and active branding, bold packaging callouts, promotional graphics, and UI labels where compact, high-impact text is needed.
The tone is fast, punchy, and performance-minded, combining a contemporary industrial feel with the urgency of an italic headline face. Its condensed stance and firm curves give it an assertive, competitive voice suited to attention-grabbing messaging.
The design appears intended to deliver maximum impact in minimal horizontal space, using a forward-leaning stance and rounded-rect geometry to communicate speed and modernity while keeping shapes straightforward and highly repeatable.
The lowercase shows compact apertures and tight joins that emphasize vertical momentum, while round letters (like o/e) retain a squared-off softness that keeps the texture uniform. The overall color is dark and continuous, producing strong impact in short bursts of text.