Sans Normal Utbun 2 is a regular weight, narrow, low contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, sports, packaging, sporty, urgent, modern, energetic, technical, convey motion, save space, modernize, emphasize, forward-leaning, compact, clean, crisp, streamlined.
A compact, forward-leaning sans with clean, low-contrast strokes and rounded, elliptical bowls. The letterforms are tightly proportioned with a narrow footprint and brisk rhythm, reinforced by sharp joins and angled terminals. Curves stay smooth and controlled, while diagonals (A, V, W, X, Y) feel taut and fast, giving the texture a consistent, streamlined slant across caps, lowercase, and numerals.
It performs best in display contexts where a compact, italicized voice helps convey motion—headlines, posters, sports and event graphics, and brand marks that want a swift, modern tone. It can also work for short bursts of text such as callouts, labels, and packaging where space is tight and emphasis is needed.
The overall tone is energetic and purposeful, with a quick, athletic feel that reads as contemporary and slightly assertive. Its lean and compact spacing create a sense of momentum, making it feel suited to environments where speed, efficiency, and clarity are part of the message.
The design appears aimed at delivering a clean sans voice with built-in motion and efficiency, combining compact proportions with a consistent slant to create a fast, contemporary presence. It prioritizes a uniform texture and clear silhouettes over decorative detail, supporting punchy, attention-driven typography.
Uppercase forms present as tall and disciplined, while the lowercase maintains clear counters and simple construction that stays readable in continuous text. Numerals match the same forward motion and compactness, keeping a cohesive color when mixed with letters.