Serif Normal Ipmus 7 is a regular weight, wide, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, longform, academic, reports, classic, scholarly, formal, literary, trustworthy, readability, tradition, editorial tone, typographic neutrality, print heritage, bracketed, oldstyle, calligraphic, bookish, refined.
A conventional text serif with bracketed, slightly wedge-like serifs and softly tapered terminals. Strokes show modest modulation with a calligraphic lean, keeping counters open and shapes calm rather than sharp. Proportions feel generously set, with broad capitals and comfortable lowercase spacing, supporting a steady reading rhythm. Numerals are traditional and well-balanced, with clear forms and subtle serifing that matches the letters.
This style is well-suited to body copy in books, journals, and editorial layouts where a familiar serif texture supports extended reading. It also fits formal documents, reports, and institutional communications that benefit from a traditional, composed voice.
The overall tone is classic and bookish, evoking printed literature and editorial typography. Its restrained contrast and familiar proportions read as trustworthy and formal without feeling overly ornate or ceremonial.
The design appears intended as a dependable, general-purpose reading serif: conservative in structure, comfortable in spacing, and detailed enough to feel crafted while remaining unobtrusive in continuous text.
Round letters like C, O, and Q are smoothly drawn with controlled curves, while diagonals (V, W, X, Y) stay sturdy and even. The lowercase shows traditional details such as a two-storey a and g and a compact, readable e, reinforcing its text-first character.