Sans Normal Nyrub 7 is a very bold, wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, packaging, logotypes, playful, retro, chunky, friendly, graphic, impact, approachability, retro flavor, geometric clarity, display readability, rounded, soft corners, blocky, bubbly, compact counters.
A heavy, rounded sans with thick, even strokes and softened corners throughout. The construction leans on circular bowls and broad, flat terminals, producing compact interior counters and strong, poster-like silhouettes. Curves are smooth and geometric, while diagonals and joins (notably in letters like A, K, N, V, W, and Z) are cut cleanly, giving the face a crisp, crafted rhythm. Numerals follow the same stout geometry, with bold loops and tight apertures that stay highly visible at display sizes.
Best suited to display settings such as headlines, posters, brand marks, and packaging where its bold silhouettes and rounded geometry can carry the message. It also works well for short UI labels or social graphics when a friendly, high-impact voice is needed, but it benefits from ample size and breathing room to keep counters from closing up.
The overall tone is upbeat and approachable, with a confident, cartoonish solidity that reads as retro and fun rather than formal. Its big shapes and soft geometry feel inviting and slightly quirky, lending a lively, characterful voice to headlines.
The design appears intended to deliver maximum impact with a friendly, geometric personality—combining rounded forms and simplified construction to create a distinctive, modern-retro display sans that remains readable and visually consistent across letters and numbers.
Spacing appears generous for such dense letterforms, helping maintain clarity in short phrases. The punctuation and round forms (like O and 0) emphasize a strong geometric theme, while angular capitals add contrast that keeps the texture from becoming overly blobby.