Sans Normal Nebom 2 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'NeoGram' by The Northern Block, 'TT Commons™️ Pro' and 'TT Norms Pro' by TypeType, and 'Nominee' by TypeUnion (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, friendly, punchy, retro, display impact, approachability, geometric clarity, retro flavor, rounded, soft, chunky, compact counters, smooth curves.
A heavy, rounded sans with broad proportions and soft terminals. Curves are built from near-circular bowls and generous arcs, while straights stay blunt and clean, creating a sturdy, even texture. Counters are relatively small for the weight, and joins are smooth and simplified, giving the letterforms a compact, poster-friendly silhouette. The lowercase shows single-storey forms (notably a and g) and a tall x-height that keeps internal shapes prominent at large sizes.
Best suited to display contexts where bold mass and rounded shapes can do the work—headlines, posters, storefront signage, packaging, and brand marks. It holds up well in short-to-medium text at large sizes, especially when a warm, high-impact presence is needed.
The overall tone is upbeat and approachable, with a big, cushioned feel that reads as friendly rather than severe. Its rounded geometry and simplified details evoke mid-century signage and pop advertising, lending an energetic, slightly retro voice to headlines.
Designed to deliver maximum impact with a friendly, geometric voice, emphasizing broad proportions, smooth curves, and simplified construction for clear recognition at display sizes.
Round letters like O and Q lean toward geometric construction, with the Q distinguished by a compact, integrated tail. Diacritics aren’t shown, but the dot shapes and punctuation in the sample suggest simple, circular detailing that matches the rest of the system.