Sans Normal Asluj 9 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, and 'Premium Sans' by ZeeshanFoundry (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, modern, neutral, clean, friendly, versatility, clarity, modernity, neutrality, geometric, rounded, minimal, balanced, legible.
This typeface is a clean, geometric sans with smooth, near-monoline strokes and generously rounded curves. Capitals are built from simple, even geometry with circular bowls (C, G, O, Q) and straightforward vertical/horizontal terminals. Lowercase forms keep a tidy, contemporary structure: a single-storey a and g, open apertures on c/e, and compact, rounded bowls on b/p/q. Numerals follow the same restrained geometry, with a simple 1, a rounded 0, and open, readable shapes across the set.
It’s well suited to interface copy, product and corporate branding, and wayfinding where simple shapes and consistent rhythm help maintain clarity. The straightforward forms also make it a solid choice for editorial layouts and presentation materials that need a contemporary, unobtrusive sans.
The overall tone is modern and calm, with a friendly approachability coming from the rounded curves and uncomplicated letterforms. It reads as practical and understated rather than expressive, aiming for clarity and consistency.
The design appears intended as a versatile, general-purpose geometric sans: even stroke color, simple construction, and open forms prioritize legibility and a modern, dependable feel across display and text settings.
Counters are ample and spacing appears even, producing a steady rhythm in text. Diagonals in letters like A, V, W, and Y feel crisp and stable, while the punctuation and dots appear round and visually centered, supporting clarity at a range of sizes.