Sans Normal Kemeg 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'EquipCondensed' by Hoftype, and 'Alber New' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, modern, confident, punchy, emphasis, speed, modern branding, display clarity, impact, geometric, oblique, rounded, compact, high impact.
A heavy, oblique sans with predominantly rounded geometry and smooth, continuous curves. Strokes are uniform in thickness with minimal modulation, creating a solid, even color in text. Counters are fairly open for the weight, with circular forms (O, Q, 0) reading as clean ellipses; joins are crisp and terminals are mostly squared or softly eased rather than sharply pointed. The overall rhythm is compact and forward-leaning, with sturdy verticals and broad, stable bowls that keep shapes clear at display sizes.
Best suited to headlines, short statements, and high-impact typographic moments where the bold, forward-leaning silhouette can carry emphasis. It works well for sports and fitness identities, promotional graphics, packaging callouts, and UI banners where a dynamic, modern voice is needed.
The slanted stance and dense weight give the face a fast, assertive tone that feels athletic and contemporary. It reads as direct and promotional, with a friendly softness coming from the rounded construction, balancing power with approachability.
Likely intended as a high-impact oblique sans for display typography, combining geometric roundness with a forceful weight to communicate speed, strength, and modernity. The design prioritizes consistent massing and clean curves to stay legible and cohesive across large-scale applications.
Figures appear designed for consistency with the letterforms, maintaining the same robust stroke and rounded proportions; the “1” is simple and the “0” echoes the oval letterforms. In running text, the strong slant and weight increase momentum but also raise texture, making it most comfortable when given generous tracking and line spacing.