Sans Superellipse Esmab 7 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, posters, sports branding, advertising, packaging, sporty, urgent, modern, assertive, dynamic, impact, speed, modernity, attention, slanted, compact, angular, rounded corners, high impact.
A slanted, heavy sans with compact proportions and sturdy, low-contrast strokes. Curves are built from rounded-rectangle/superellipse-like shapes, giving bowls and counters a smooth, slightly squared-off feel rather than purely circular geometry. Terminals are mostly clean and blunt, with occasional angled cuts that reinforce forward motion. The overall rhythm is tight and efficient, with consistent stroke weight and simplified joins that keep forms punchy at display sizes.
Best suited to short, high-impact settings such as headlines, posters, and promotional copy where the weight and slant can do the work of grabbing attention. It also fits sports branding, event graphics, and packaging fronts where a modern, energetic voice and strong silhouette are priorities.
The font projects speed and intensity through its strong weight and italic stance, reading as energetic and purposeful. Its rounded-rectangular curves temper the aggressiveness with a contemporary, engineered polish, creating a tone that feels sporty, tactical, and headline-driven rather than formal or delicate.
This design appears intended to deliver maximum visual impact with a fast, contemporary feel: a bold italic sans optimized for attention and momentum, using superellipse-style rounding to stay modern and cohesive across uppercase, lowercase, and numerals.
In text settings, the dense color and slant create a continuous forward flow, while the squared-round construction keeps letterforms stable and robust. The numerals match the same compact, impact-oriented build and maintain the same rounded-corner geometry for consistency.