Script Dura 7 is a regular weight, narrow, high contrast, italic, short x-height font.
Keywords: branding, packaging, headlines, invitations, social media, friendly, lively, casual, handcrafted, charming, personality, hand-lettered feel, display impact, warmth, brushy, bouncy, looping, tapered, expressive.
This script presents a lively, brush-pen look with pronounced thick–thin modulation and tapered terminals. Letterforms are right-leaning with a rhythmic, slightly bouncy baseline and compact proportions, giving words a quick, handwritten momentum. Strokes show smooth curves and occasional tight loops, with joins that feel organic rather than mechanically uniform. Counters tend to be small and the overall texture is bold and energetic, especially in capitals and descending forms.
Best suited for short, expressive text such as logos, brand marks, packaging callouts, posters, and social media graphics. It can also work well for invitations, greeting cards, and quotes where a friendly handwritten voice is desired. For longer passages, larger sizes and generous line spacing will help preserve clarity and rhythm.
The overall tone is upbeat and personable, like a confident handwritten note. Its energetic contrast and quick stroke endings add a sense of spontaneity while still feeling polished enough for display settings. The mix of soft curves and punchy downstrokes lends a playful, contemporary warmth.
The design appears intended to capture the immediacy of brush lettering while keeping letterforms consistent enough for repeatable typographic use. Its emphasis on contrast, lively slant, and decorative capitals suggests a display script meant to add personality and motion to headlines and branded phrases.
Capitals are showy and distinctive, with several featuring looped entries or exit strokes that can read as decorative at larger sizes. Numerals carry the same brush contrast and varied stroke endings, helping maintain a consistent handwritten color across mixed text. Spacing appears tuned for display, with some letters naturally crowding or opening based on their joining strokes.