Sans Normal Keben 12 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Alfabetica' by Eurotypo, 'Conamore' by Grida, 'Epoca Pro' by Hoftype, 'Praxis Next' by Linotype, 'Corpid' and 'Taz' by LucasFonts, and 'SST' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, signage, sporty, dynamic, confident, modern, friendly, impact, momentum, clarity, modernity, approachability, rounded, slanted, compact, smooth, clean.
This typeface is a heavy, forward-slanted sans with smooth, rounded joins and broadly geometric construction. Curves are full and continuous, with large, oval counters (notably in O, Q, 0, 8, 9) and a generally even stroke presence that keeps forms solid at display sizes. Terminals are clean and slightly softened rather than sharply cut, and the rhythm feels compact due to tight internal apertures and sturdy verticals. Uppercase shapes lean toward simple, blocky silhouettes, while the lowercase is similarly robust with clear single-storey forms and a high-clarity dot on i/j.
It works best for attention-grabbing typography such as headlines, posters, campaign graphics, and branding where a strong, forward-leaning voice is desirable. The sturdy shapes and open counters also support short-to-medium text in UI labels or signage when set with adequate tracking.
The overall tone is energetic and assertive, with a streamlined, contemporary feel. The strong slant and rounded geometry give it a sporty momentum, while the smooth curves keep it approachable rather than aggressive. It reads as confident, practical, and designed to stand out in motion-oriented or headline contexts.
The design appears intended to deliver a modern, high-impact italic sans that remains clean and readable while projecting motion and confidence. Its rounded geometry and compact, sturdy forms suggest a focus on contemporary display use with dependable clarity for prominent text.
Numerals are wide and highly legible, with generous counters and stable proportions, making them visually consistent alongside the uppercase. The italic angle is consistent across letters and figures, helping longer lines maintain a cohesive forward flow in the sample text.