Sans Normal Irta 4 is a very bold, wide, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, retro, energetic, playful, confident, friendly, display impact, friendly branding, retro flavor, dynamic emphasis, rounded, soft terminals, compact counters, brushed, slanted.
A very heavy, right-slanted sans with rounded, swollen strokes and softly tapered terminals that suggest a brush or marker-like construction. Forms are built from broad curves and thick joins, with moderately tight counters that give the letters a solid, ink-rich presence. The alphabet shows a consistent forward rhythm and a smooth, cohesive texture, with simplified, rounded shapes and occasional teardrop-like endings that keep edges from feeling sharp. Numerals match the same bold, curvy logic, producing an even, high-impact color in text.
This style is well suited for bold headlines, poster typography, event promos, and branding where a warm, energetic voice is needed. It can work effectively on packaging and signage, especially when set large and with enough spacing to keep the thick forms clear.
The overall tone feels upbeat and retro-leaning, with a sporty, headline-driven confidence. Its soft curves and chunky weight read as friendly and approachable rather than formal, lending a lively, promotional energy to short phrases and display settings.
The design appears intended as an expressive, attention-grabbing display sans that combines a smooth rounded structure with a brush-like italic flow. Its goal is impact and personality over neutrality, delivering a compact, high-contrast-in-mass silhouette that reads quickly at large sizes.
In larger text blocks the dense stroke weight creates a strong, continuous texture; spacing and the closed-in counters make it best when given comfortable tracking and generous line spacing. The slant and rounded terminals add motion, helping it feel dynamic in logos and titles.