Sans Normal Irso 7 is a very bold, very wide, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, sportswear, playful, retro, sporty, punchy, friendly, impact, motion, display, nostalgia, attention, slanted, rounded, soft edges, bouncy, compact counters.
A heavy, right-slanted sans with rounded contours and a lively, swelling rhythm. Forms are built from broad, smooth curves with gently tapered joins, creating a soft, sculpted look rather than rigid geometry. Letterspacing reads tight at text sizes, and many characters show compact internal counters and sturdy terminals that keep the texture dense and graphic. Numerals match the letters in weight and curvature, with bold, simplified shapes that favor impact over fine detail.
Best suited to short, high-impact settings such as headlines, posters, logos, packaging, and promotional graphics where its dense texture and slanted energy can lead the composition. It can also work for large UI or signage moments that call for a friendly but assertive voice, while extended body copy will feel heavy and compact.
The tone is upbeat and energetic, with a distinctly retro feel that echoes mid-century advertising and sporty display lettering. Its chunky curves and forward lean convey motion and confidence, while the rounded edges keep it approachable rather than aggressive.
The design appears aimed at delivering a confident, vintage-leaning display voice with strong immediacy and a sense of motion. Its rounded, chunky construction prioritizes legibility at large sizes and a distinctive silhouette that stands out in branding and editorial titling.
Uppercase and lowercase share a consistent, continuous-stroke feel, and the slant is strong enough to create momentum in headlines. The overall color on the page is very dark and even, making the font read as a bold graphic mass in longer lines.