Sans Contrasted Pupa 7 is a very bold, normal width, high contrast, upright, tall x-height font.
Keywords: headlines, posters, logos, packaging, sports branding, gothic, industrial, authoritative, sporty, retro, emblematic impact, heritage tone, industrial clarity, poster strength, octagonal, chamfered, angular, monolinear feel, condensed caps.
A heavy, angular display sans with chamfered corners and octagonal shaping throughout. Strokes are built from straight segments with clipped terminals, producing crisp facets and sharp internal joins. Many forms include narrow vertical counters or slit-like apertures (notably in letters such as A, D, O, and P), reinforcing a carved, stencil-adjacent look. Curves are largely suppressed into geometric angles, giving the alphabet a rigid rhythm and strong vertical emphasis, while diagonals (K, V, W, X) remain blocky and tightly constructed.
This style is best suited to short, high-impact settings such as headlines, posters, wordmarks, and label/packaging applications where its faceted geometry can carry the layout. It can also work for sports-themed or heritage-leaning branding, badges, and signage where a strong, authoritative voice is desired.
The overall tone is forceful and emblematic, evoking blackletter and varsity-signage energy without traditional serifs. It reads as stern, historic-leaning, and mechanical at once, with a bold, poster-forward presence that suggests toughness and tradition.
The design appears intended to deliver a bold, emblematic sans that borrows the presence of gothic/blackletter structure while remaining built from simplified geometric strokes. Its chamfered construction and narrow counters prioritize visual punch, consistency, and a carved, industrial texture in display use.
The caps are particularly dominant and architectural, with consistent corner clipping that helps maintain a cohesive texture in lines of text. Numerals follow the same faceted logic, with squared bowls and angled cuts that keep figures visually uniform for display settings.