Sans Normal Voram 7 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Actay' and 'Canava Grotesk' by Arodora Type, 'BR Segma' by Brink, 'Pepi/Rudi' by Suitcase Type Foundry, 'Mozaic' by TipoType, and 'Sonny Gothic Vol 2' by W Type Foundry (names referenced only for comparison).
Keywords: branding, posters, headlines, packaging, signage, modern, friendly, sporty, confident, lively, approachability, momentum, clarity, modernity, impact, rounded, oblique, soft corners, geometric, open counters.
A rounded, oblique sans with smooth curves and softly eased terminals. The letterforms lean consistently, with sturdy, even strokes and broad, open counters that keep the texture clear at display and text sizes. Geometry is clean and slightly condensed in the interior shapes, while overall spacing feels generous, giving lines an airy rhythm. Lowercase forms are straightforward and contemporary, and the numerals share the same rounded construction and stable, readable silhouettes.
This font is well suited to contemporary branding systems, product packaging, and promotional layouts where a friendly but assertive voice is needed. Its energetic slant and rounded construction work especially well for headlines, posters, and signage, and it can also serve as a punchy companion for short paragraphs or callouts in editorial and UI contexts.
The overall tone is upbeat and approachable, balancing a modern, utilitarian structure with a friendly softness. The slant adds energy and forward motion, making the face feel active and contemporary rather than formal.
The design appears intended to deliver a modern, approachable sans with added momentum from an oblique stance. Its rounded geometry and open interiors suggest an emphasis on clarity and friendliness while retaining a strong, confident presence for display-forward typography.
Curves and joins are kept smooth and uniform, with minimal sharpness, which helps maintain a cohesive texture across mixed-case settings. The sample text shows a steady, consistent slant and a bold enough presence to hold up in short headlines while remaining legible in longer lines.