Sans Normal Riren 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Cabira' by Hurufatfont, 'Cyntho Next' by Mint Type, 'Mazzard' by Pepper Type, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: branding, headlines, ui labels, signage, packaging, friendly, modern, approachable, clean, confident, approachability, clarity, modernity, brand neutrality, ui utility, rounded, soft terminals, geometric, open counters, even color.
A rounded, geometric sans with smooth curves, soft terminal endings, and an even, steady stroke presence across the alphabet. Letterforms lean on circular and elliptical construction (notably in O/C/G/Q) with open counters and simplified joins that keep shapes clear at display sizes. The uppercase is broad and stable, while the lowercase maintains a straightforward, contemporary structure with a single-storey a and g and compact, rounded punctuation-like details (dots on i/j). Figures are simple and sturdy, with consistent proportions and a clear, utilitarian rhythm.
This font works well for branding and headline settings where a modern, friendly sans is needed, and it remains clear in short blocks of text such as UI labels, navigation, posters, and signage. Its rounded geometry and consistent rhythm also suit packaging and marketing collateral that benefits from a clean but approachable voice.
The overall tone is friendly and contemporary, balancing a solid, confident footprint with softened edges that feel welcoming rather than severe. Its rounded geometry gives it an accessible, tech-forward character suited to brands that want to read as modern and approachable.
The design appears intended to deliver a contemporary sans-serif voice with softened geometry: sturdy, readable shapes that feel friendly and current while staying neutral enough for broad, everyday use.
Curves and terminals are notably smoothed, producing a cohesive, polished texture in paragraphs. The forms favor clarity and legibility over stylized quirks, with broad bowls and straightforward diagonals that keep the texture calm and consistent.