Sans Normal Alben 2 is a bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, branding, posters, packaging, signage, friendly, confident, modern, approachable, playful, approachability, modernization, readability, display impact, rounded, soft, open, clean, geometric.
A rounded, geometric sans with sturdy strokes, soft terminals, and generously open counters. Curves tend toward circular construction, giving letters a smooth, even rhythm, while joints and diagonals stay crisp enough to keep the texture from feeling blobby. The proportions read comfortably spacious, with clear shapes in both uppercase and lowercase and numerals that maintain the same rounded, solid color.
Well-suited to headlines and short text where a friendly, contemporary sans is needed, such as branding, packaging, posters, and retail or wayfinding signage. The rounded, open shapes help keep words legible in bold applications and at larger sizes where character becomes part of the message.
The overall tone is warm and approachable, with a contemporary, friendly voice. Its rounded shapes and steady weight project confidence without feeling severe, making it feel casual, welcoming, and slightly playful in larger settings.
The design appears intended to deliver a modern, approachable sans that feels sturdy and readable, using rounded geometry to soften the voice while preserving clear letterforms for confident display typography.
The forms emphasize clarity through open apertures and simple, uncluttered construction, producing a consistent, even typographic color across lines. The sample text shows strong presence and easy scanning at display sizes, with curves and straight strokes balancing smoothly.