Sans Normal Alnur 7 is a bold, wide, low contrast, upright, tall x-height font.
Keywords: headlines, branding, posters, packaging, signage, friendly, modern, confident, clean, approachable, impact, clarity, approachability, contemporary branding, rounded, geometric, soft-cornered, open, sturdy.
A heavy, rounded sans with broad proportions and generous internal space. Curves are smooth and nearly circular, while straight strokes keep a steady, even thickness for a solid, low-modulation look. Terminals are clean and mostly squared-off with softened edges, giving forms like C, S, and G an open, readable feel. Lowercase shows a tall x-height and compact ascenders/descenders, producing a dense, contemporary rhythm in text; figures are equally weighty and built to match the rounded construction.
Best suited to headlines, brand marks, packaging, and signage where strong presence and high readability are needed. It can also work for short blocks of copy or interface messaging when a friendly, contemporary tone is desired, especially at medium to large sizes.
The overall tone is modern and approachable, combining geometric clarity with a friendly softness. Its weight and breadth make it feel confident and direct, with a slightly playful warmth rather than a stark, technical voice.
The design appears intended to deliver a bold, highly legible sans built from simple rounded geometry, balancing strong impact with an inviting, contemporary personality. Its tall lowercase and open shapes suggest an emphasis on clarity and consistency across display and short-text settings.
In the sample text, spacing and counters stay open at larger sizes, and the rounded geometry keeps lines cohesive even in heavy settings. The capitals read as sturdy and poster-ready, while the lowercase maintains a smooth, uniform texture suitable for short paragraphs or UI-style statements.