Sans Superellipse Ubruk 11 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Helvetica Now', 'Sharp Grotesk Latin', 'Sharp Grotesk Paneuropean', and 'Sharp Grotesk Thai' by Monotype and 'Amsi Grotesk' by Stawix (names referenced only for comparison).
Keywords: posters, headlines, packaging, stickers, logos, playful, chunky, friendly, retro, informal, display impact, friendly tone, print texture, retro character, brand voice, rounded, soft corners, blobby, stamped, roughened.
This typeface uses heavy, rounded-rectangle construction with softened corners and broadly squared curves. Strokes are thick and consistent, with compact counters and simplified interiors that keep shapes sturdy at display sizes. The outlines show subtle irregularities and speckled imperfections that read like ink wear or a printed texture, giving the letters a slightly rugged edge while maintaining clear, upright structure. Overall spacing feels robust and even, with blocky terminals and a steady rhythm across uppercase, lowercase, and numerals.
It performs best for short, high-impact text such as posters, headlines, product packaging, stickers, and bold logo wordmarks where character and mass are desirable. The heavy build and compact counters make it most effective at medium-to-large sizes, and the worn texture can add personality to branding, event graphics, and playful editorial callouts.
The overall tone is bold, approachable, and humorous, with a handmade/printed feel that suggests casual signage and retro novelty lettering. Its soft geometry keeps it friendly, while the distressed texture adds a bit of grit and character. The result feels energetic and attention-seeking without becoming aggressive.
The design appears intended to deliver a bold, super-rounded sans presence with a tactile, imperfect finish reminiscent of screen print, rubber stamp, or vintage display type. It emphasizes simple geometry and strong silhouettes for immediate legibility, while the roughened details provide a distinctive, casual personality.
Lowercase forms are compact and sturdy, with single-storey shapes where expected (e.g., a) and simple joins that prioritize mass and clarity. Numerals follow the same rounded, blocky logic, and punctuation appears visually heavyweight to match the letterforms. The texture appears baked into the glyph shapes rather than applied as an external effect, so it remains consistent across the set.