Sans Superellipse Loken 6 is a bold, narrow, medium contrast, upright, normal x-height font visually similar to 'Etrusco Now' by Italiantype, 'Oxford Street' by K-Type, 'Kuunari Rounded' by Melvastype, and 'Iranica' and 'Nima' by Naghi Naghachian (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, app ui, friendly, confident, contemporary, playful, approachable, soften impact, modernize, space efficiency, brand presence, rounded, soft corners, sturdy, compact, punchy.
A compact, heavy sans with generously rounded corners and a rounded-rectangle (superellipse) construction throughout. Strokes are sturdy and fairly even, with smooth curves and minimal modulation, producing a solid, legible silhouette. Counters tend to be tight and oval, terminals are softened rather than sharply cut, and the overall rhythm is dense with short extenders and a slightly condensed stance. Numerals and capitals share the same softened geometry, giving headings a cohesive, blocky presence without feeling harsh.
Best suited for headlines, short text, and branding where a bold, compact voice is needed—such as posters, packaging, signage, and product wordmarks. It can also work for UI labels and buttons when a friendly, high-impact sans is desired, especially in larger sizes where the tight counters remain clear.
The softened corners and compact weight give the face an approachable, upbeat tone while still feeling assertive and modern. It reads as friendly and practical rather than formal, balancing a techy cleanliness with a slightly playful warmth.
The font appears designed to deliver high-impact readability with a softened, modern character, using rounded-rectangle geometry to keep forms consistent and approachable. Its compact proportions and sturdy strokes suggest an emphasis on efficient space usage and strong visual presence in display and interface contexts.
The design’s superelliptical curves create consistent rounding across straight and curved strokes, which keeps letters like O/C/D and the bowls of B/P/R visually aligned. The dense internal spaces and short ascenders/descenders help it hold together well in tight settings, especially at display sizes.