Sans Superellipse Logup 7 is a very bold, very narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, signage, condensed, punchy, retro, utilitarian, playful, space saving, high impact, friendly strength, display emphasis, rounded, soft corners, monoline, tall, compact.
A condensed, heavy sans with monoline strokes and consistently softened corners. Curves and counters are built from rounded-rectangle geometry, producing squarish bowls and compact apertures. The rhythm is tight and vertical, with tall ascenders/descenders and narrow widths across both cases; punctuation and numerals follow the same sturdy, rounded construction. Lowercase shows single-storey forms (notably a and g) and short, blunt terminals that keep the silhouette clean and blocky.
Best suited to headlines and display typography where dense, high-impact text is needed in limited horizontal space—posters, branding, packaging, and short signage lines. It also works for bold UI labels or section headers when a compact, friendly-industrial voice is desired.
The overall tone is bold and direct, with a slightly retro, poster-like flavor. Rounded corners temper the weight, giving it an approachable, friendly edge while still feeling industrial and efficient. The condensed proportions add urgency and emphasis, making it feel punchy and attention-seeking.
This design appears intended to deliver maximum impact in a narrow footprint, using rounded-rectangle construction to keep forms uniform and contemporary while hinting at classic condensed display styles. The consistent corner softening and monoline weight prioritize a strong, repeatable texture over delicate detail.
Round dots and compact diacritics sit firmly within the tight spacing, and the figures read as chunky, condensed forms suited to headline use. The closed, rounded counters and narrow apertures can reduce clarity at very small sizes, but they reinforce a strong, cohesive texture in larger settings.