Sans Normal Obkun 6 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Thai', and 'Avenir Next World' by Linotype; 'Geograph' by Sarah Khan; and 'Futura TS' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, playful, high impact, approachability, modern branding, display clarity, rounded, soft corners, compact, geometric, sturdy.
A heavy, geometric sans with rounded bowls and gently softened joins that keep the color dense without feeling sharp. Curves are built from near-circular forms (notably in O/C/G and the numerals), paired with sturdy verticals and slightly sheared terminals that add motion. Proportions feel compact and blocky, with large counters for the weight and clear, simple construction across both uppercase and lowercase. The overall rhythm is even and bold, producing strong silhouettes that hold up well at display sizes.
Best suited for headlines and short passages where strong impact is needed, such as posters, branding marks, packaging callouts, and signage. The broad, rounded shapes and open counters help maintain clarity in bold display settings, especially in high-contrast layouts.
The font reads as upbeat and assertive, combining a contemporary, no-nonsense presence with approachable roundness. Its softened geometry and chunky forms give it a friendly, slightly playful tone while still feeling dependable and direct.
Likely designed to deliver maximum visual impact with a friendly geometric voice—pairing robust weight and compact forms with rounded, approachable curves for contemporary display typography.
Diagonal strokes and angled cutoffs (seen in letters like K, R, a, and k) introduce a subtle forward energy that helps prevent the very heavy weight from feeling static. Numerals match the letterforms closely, with rounded shapes and consistent stroke mass that support attention-grabbing typographic color.