Script Hori 7 is a bold, normal width, low contrast, italic, short x-height font.
Keywords: branding, packaging, headlines, posters, social media, friendly, retro, casual, confident, lively, signature look, approachability, display impact, everyday script, brushy, monoline, rounded, flowing, slanted.
A slanted, brush-pen style script with smooth, continuous joins and a mostly monoline stroke that gently swells at curves and terminals. Letterforms are rounded and open, with simplified construction and consistent rhythm across the alphabet. Capitals are compact and legible rather than highly flourished, while lowercase shows clear entry strokes and soft, tapered endings. Numerals follow the same handwritten logic, with energetic curves and slightly varied widths that reinforce a natural, drawn feel.
Well suited to branding and packaging where a friendly handwritten signature is desired, as well as short headlines, posters, and social graphics. It can work for brief phrases in editorial or lifestyle contexts, especially when set with comfortable tracking to preserve the smooth connected rhythm.
The font conveys an upbeat, personable tone—like quick, confident handwriting with a polished edge. Its smooth connections and steady cadence feel approachable and informal, while the darker stroke presence gives it a punchy, headline-ready character.
The design appears intended to emulate a neat brush-script signature: fluid, connected, and easy to read at display sizes. It prioritizes a consistent handwritten cadence over ornate calligraphic detail, aiming for versatile, contemporary casual expressiveness.
Spacing appears intentionally airy for a script, helping words stay readable in longer lines. The overall texture is even, with few sharp corners and a preference for rounded joins, which keeps paragraphs from looking scratchy or overly calligraphic.