Serif Contrasted Timu 7 is a very bold, wide, very high contrast, upright, normal x-height font visually similar to 'Poster Bodoni' and 'Poster Bodoni WGL' by Bitstream, 'EF Bodoni No 1' by Elsner+Flake, 'Bodoni Poster' by Linotype, 'Monotype Bodoni' by Monotype, 'Bodoni SB' and 'Bodoni SH' by Scangraphic Digital Type Collection, and 'Bodoni' and 'Bodoni M' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, magazines, branding, packaging, posters, editorial, luxury, dramatic, fashion, classic, display impact, editorial tone, premium branding, classic revival, crisp, sculptural, calligraphic, vertical stress, sharp serifs.
A high-contrast serif with dominant vertical stems and hairline-thin horizontals that create a strong, poster-like rhythm. The letterforms are broad and generously proportioned, with crisp, sharp serifs and mostly unbracketed terminals that read as clean, cut, and precise. Counters tend to be compact due to the heavy verticals, while curves show a distinct vertical stress and tightly controlled transitions. Lowercase features clear two-story forms where expected (e.g., a, g) and a prominent, stylized ear and terminals that add personality without breaking the overall formal structure.
This font is best suited to display roles such as headlines, magazine mastheads, brand marks, and premium packaging where its high contrast and sharp detailing can be appreciated. It also works well for short editorial callouts, titles, and event posters where a dramatic typographic voice is desirable.
The overall tone is assertive and refined, pairing classical elegance with a contemporary, high-impact presence. It conveys an editorial, fashion-forward sensibility—dramatic and polished rather than casual—suited to designs that want a sense of prestige and visual authority.
The design appears intended to deliver a modern take on a classic high-contrast serif: elegant proportions, pronounced vertical stress, and refined hairlines, combined with bold massing for maximum impact. Its detailing suggests a focus on striking, upscale display typography rather than inconspicuous body text.
In text settings the dense blacks and fine connecting strokes create a striking light–dark texture, especially in combinations like E/F/T and in rounded letters such as O/Q. The figures are equally display-oriented, with strong contrast and stylized curves that align with the uppercase’s sculptural feel.