Sans Contrasted Dava 4 is a regular weight, normal width, high contrast, upright, normal x-height font visually similar to 'Imperial' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, magazines, branding, packaging, posters, editorial, refined, modern, cool, confident, editorial impact, modern refinement, elegant contrast, clean readability, crisp, sharp, calligraphic, bracketed, tapered.
This typeface shows pronounced stroke modulation with crisp, tapered terminals and a generally vertical, steady construction. The curves are smooth and controlled, while joins and intersections stay clean and sharply resolved, giving counters a clear, open shape. Proportions feel balanced rather than condensed or extended, with a measured x-height and consistent rhythm across text. Figures align comfortably with the letters and follow the same high-contrast logic, mixing sturdy verticals with finer horizontals and hairline details.
It is well-suited to headlines, subheads, pull quotes, and magazine-style layouts where contrast and clean finishing can contribute character. It can also support branding and packaging that aims for a refined, contemporary look, and works effectively for posters and promotional materials that benefit from a crisp, elevated typographic voice.
The overall tone is polished and editorial, with a fashion-forward sharpness that reads as contemporary rather than nostalgic. Its contrast and neat finishing convey a sense of confidence and sophistication, lending text a composed, high-end voice.
The design appears intended to deliver a modern, high-contrast texture with controlled geometry and sharp detailing, offering a refined alternative to plainer text faces while staying composed and readable. Its consistent modulation and tidy terminals suggest an emphasis on elegant rhythm and editorial impact.
In longer lines of text, the pronounced contrast creates a lively texture: heavy strokes establish a strong baseline presence while the finer strokes add sparkle and delicacy. The design maintains an even cadence despite the modulation, keeping word shapes stable and legible at display-to-text sizes where contrast can be appreciated.