Sans Normal Lurup 3 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Resist Sans' by Groteskly Yours, 'Neue Freigeist' and 'Neue Galano' by René Bieder, and 'SFT Schrifted Sans' by Schrifteria Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, advertising, packaging, sporty, energetic, assertive, playful, retro, display impact, speed emphasis, brand punch, headline clarity, promotional tone, slanted, blocky, rounded, compact, punchy.
A heavy, forward-slanted sans with rounded, compact counters and strongly sheared terminals. Strokes are broad and consistent, with curved forms built on oval geometry and squarish rounding, giving letters a sturdy, slightly compressed feel even within a wide set. Joins and diagonals are clean and firm (notably in N, K, V, W, X), while bowls like O, Q, and 8 read as dense ovals with small openings. The numerals and lowercase follow the same robust, oblique rhythm, emphasizing bold silhouettes and tight internal space for strong color on the page.
Best suited for headlines, posters, and large-format messaging where impact and momentum are key. It works well in sports branding, promotional advertising, and packaging callouts that benefit from bold, slanted emphasis. For extended text, it will be most effective as short bursts—subheads, pull quotes, and prominent labels—rather than dense paragraphs.
The overall tone is fast and forceful, with a sporty, headline-driven energy. Its pronounced slant and dense shapes create a sense of motion and urgency, while the rounded construction keeps it approachable rather than severe. The result feels promotional and dynamic, leaning toward retro athletic and action-oriented styling.
The font appears designed to deliver immediate, high-contrast presence with a consistent forward drive, combining rounded sans construction with an emphatic slant for motion. Its compact counters and strong silhouettes prioritize visual punch and legibility at display sizes, aiming for energetic, attention-grabbing typography.
The design favors solid mass over detail, so small sizes may close up in tight counters, while larger sizes showcase the energetic angle and confident shapes. The slant is consistent across cases and figures, helping long lines maintain a strong directional flow.