Sans Normal Lomid 5 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Neue Haas Grotesk Display' by Linotype, 'Helvetica Now' by Monotype, and 'Pragmatica' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, energetic, confident, modern, punchy, impact, speed, emphasis, modernity, attention, oblique, heavyweight, blocky, compact counters, rounded terminals.
A heavy, oblique sans with broad proportions and smooth, rounded curves throughout. Stroke weight is consistently thick with minimal modulation, creating dense counters and a compact interior rhythm, especially in letters like a, e, s, and 8. The italic angle is assertive and paired with sturdy, block-like construction; joins are clean and corners are slightly softened rather than sharp. Numerals follow the same robust, rounded logic, staying bold and stable with clear silhouettes at display sizes.
Best suited to high-impact applications like headlines, posters, sports graphics, and bold brand moments where the heavy oblique stance adds motion and emphasis. It can work for short subheads and punchy callouts, particularly where strong contrast against a background and quick recognition at larger sizes are priorities.
The overall tone is forceful and fast-moving, combining the urgency of a strong slant with the confidence of dense, solid forms. It reads as contemporary and action-oriented, with a slightly athletic, headline-driven feel rather than a quiet text voice.
The design appears intended to deliver maximum visual impact with a forward-leaning, energetic stance—prioritizing strong silhouettes, contemporary simplicity, and assertive presence in display typography.
The slant and weight give letters a forward momentum, while the generous width keeps words from feeling cramped despite the thick strokes. Spacing appears designed for impact: the shapes feel tightly packed and cohesive in lines of copy, favoring bold statements over delicate detail.